This prediction has been generated this year from App Annie that China is on its way to surpass revenue generated from iOS Applications by US and Japan by the end of this year. The prediction coming true even before the year has ended, as China has passed Japan and acquired number two position leaving third place it was at in January.
China had marked its spot in first quarter of year 2015 by acquiring Apple’s larger screened devices. The market experienced high rate of growth due to unfolding new device model, iPhone6 and 6 Plus. China was already leader in terms of iOS downloads and now is second largest country for iOS downloads.
However app download on user’s device is totally different from generating revenue from those apps. Obviously the revenue generated from Google play and the app downloads on iOS comparison gives different figures is an example. Like last year Google Play downloads were 1.5 times that’s of iOS downloads, but Apple’s App Store still leads in revenue.
China’s iOS revenue growth has doubled from first quarter to second quarter, its 2.2 times nearly, stated by App Annie. In-App purchases has huge influence on this growth while the paid apps not contributed that much. Categorizing narrowly this growth is attributed to games app, these are not any game apps rather very specific games.
To name a few game apps which are responsible for this growth are Fantasy Westward Journey, Westward Journey Online, Hero Moba, and The Legend of Mir2.
It’s not only games are contributing to growth, that also points towards emergency market trends in coming years. This analysis is based on App Annie notes.
China has passed Japan in iOS Games revenue in addition to Overall iOS revenue.
Next probable question how far is China from grabbing the first place for iOS revenue? App Annie answers to that U.S’s lead is still wide – a sizable 30 percent , in fact .But if China’s App Store revenue continues to grow at the same pace, its expected to surpass Us in the coming quarters. This year is most probable answer.
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